MAAX and Frank Webb’s Bath Center team up for the 2016 Architecture Boston Expo


MAAX and Frank Webb’s Bath Center team up for the 2016 Architecture Boston Expo

Lachine, November 15, 2016 – MAAX Bath Inc. (, a North American leader in the bath products industry, will be exhibiting three of its most exciting product offerings that represent innovative breakthroughs in the shower and bathtub market during the ArchitectureBoston Expo. These include U tile and ModulR, which have both enjoyed great success in Canada since being launched last year, and a line of elegant and versatile freestanding bathtubs. The 5th edition of the leading building industry event in the Northeast is being held at the Boston Convention and Exhibition Center from November 15 to 17, 2016. Every year, around 10,000 design and construction professionals come to explore the new product offerings, to network with their AEC colleagues or to participate in one of the educational events.

For the occasion, MAAX is partnering with Frank Webb’s Bath Center, an important chain of bath and kitchen showrooms located mainly in the Northeast. The exhibition booth (#521) will feature a variety of MAAX products, all of which are available in any of the 40 Frank Webb’s Bath Centers. Visitors to the booth will also be able to participate in a virtual reality experience and immerse themselves in an array of different MAAX bathroom decors. Come and try it, and see for yourselves the amazing 360° effect!


Enjoy this total design experience
Utile is a shower wall solution that provides sophisticated styling without the hassle of tiling. It features a cleverly engineered polymer surface that delivers a real stone and tile experience and gives bathrooms a designer makeover, providing years of durability and elegance with minimal maintenance. Available in a multitude of classic, transitional and modern patterns, Utile has fooled many with its realistic appearance. Come and touch it for yourself – you won’t believe it’s not tile!

ModulR is a unique product line that allows customers to transform their bathroom into a sophisticated, space-saving room. The ModulR solution enables a wide variety of configurations for bathtubs, shower bases and doors that best suit the dimensions and designs of a bathroom. With over 1,000 possibilities, customize the products' colour, dimensions, frame finish, drain position, options and accessories and select the combination that best suit your needs!

MAAX’s new Ariosa and Brioso freestanding bathtubs were inspired by a European trend of artful functionality, giving them a sculptural quality. The timelessness of their predecessors was modernized with clean, crisp lines and balancing angles and curves for a true visual feast that others will envy.


About MAAX
MAAX Bath Inc. is a leading North American manufacturer of trend‐setting and award‐winning bathroom products, such as bathtubs, showers and shower doors. MAAX wants its customers to "enjoy the experience" by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all.

MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers.

MAAX Bath Inc., founded more than 45 years ago in Quebec, employs more than 1,200 people and currently operates eight manufacturing facilities, three North‐American customer care centers and an extensive showroom and distribution network throughout the United States and Canada. MAAX's focus on providing clients the ultimate experience in bathware products drives its R&D department to design and engineer innovative new products.