MAAX selects DentsuBos


MAAX selects DentsuBos

Montreal, November 3, 2015 – DentsuBos is the new brand agency for MAAX. Initiated last September, the process took place in two phases: a call for nominations, which allowed for the retention of two agencies, followed by an invitation for those selected to submit case studies and highlight their expertise regarding the renovation industry.


“Our decision landed on DentsuBos for its wide range of skills and its ability to be able to meet our needs—the development of a 360 North American campaign, including interesting expertise in the digital world. Its structured approach was also considered as an important asset when making our decision.“ said Julie Caron, MAAX’s Commercial Marketing Director.

The DentsuBos team is receiving its first mandate for the development of a national strategy to promote an innovative new product. The agency will be responsible for brand positioning, strategic planning, digital and interactive strategy, creation, planning and media buying, and cross-platform media.

“We’re very happy to have been selected to collaborate on achieving success for the MAAX brand, its strong Quebec roots and its desire to expand its reach in North America,” explains Francois Mailloux, DentsuBos’ Executive Vice President.

The account will be managed from DentsuBos’ Montreal office. The mandate is already in place and new campaigns are expected to emerge at the beginning of the year.

About MAAX
Bain MAAX Inc. is the leading North American leader manufacturer of key bathroom products, such as bathtubs, showers and shower doors. As its slogan “Enjoy the experience” indicates, MAAX wants all of its customers to enjoy stylish, innovative, superior quality products and friendly, efficient, world-class customer service.

MAAX’s award-winning products are available at specialty boutiques, plumbing wholesalers and home improvement centres.

Founded more than 45 years ago in Quebec, Bain MAAX Inc. employs over 1,200 people and currently operates eight manufacturing plants, three customer services centres in North America, an extensive distribution network, and showrooms across Canada and the United States. Since MAAX’s activities are focused on providing the best experience to its customers searching for bathroom products, its Research and Development team continually strives to design and develop innovative and revolutionary products.

About DentsuBos
At DentsuBos, we think and act like entrepreneurs. We like to get under the hood of our business. See how the engine works. What makes it go. How to make it stronger. We tinker, we analyze, we measure, we take it apart and rebuild it to be even better. We talk, we share, we try to understand the how and the why. We’re problem solvers, working side by side with our clients towards the big idea that will give their brand meaning and personality. Our primary motivation is to solve problems for our clients, to collectively bring ideas to life that will give meaning and personality to a brand.