Lachine, February 3, 2016 – MAAX Bath Inc. (www.maax.com), the North American leader in the bath products industry, is pleased to announce that its new line of Utile products has been selected as the major innovation of 2015. This outstanding recognition was awarded by the Quebec Hardware and Building Supply Association (AQMAT) during its Recognition Gala in Quebec City on January 23.
“We are very proud to receive this prestigious honour,” said André Deland, Vice President of New Product Development and Marketing at MAAX. “I would like to commend the leadership, perseverance and passion of the MAAX team that oversaw every step involved in the development and marketing of Utile. Thank you also to AQMAT for so boldly and powerfully underscoring product innovation and its impact on our industry. Since its launch in 2015, Utile has been extremely successful in Canada and is ready to expand into the American market over the next few months.”
This revolutionary line of quality products was designed and manufactured by the MAAX team in Tring-Jonction, in the Beauce region of Quebec. It offers consumers an innovative shower wall solution with an attractive, natural-looking design. Easy to install and maintain, Utile offers an alternative to traditional ceramic tiles.
“I am equally delighted to see the sustained efforts and expertise of our Marketing-Communications team recognized by AQMAT with a second Grand Prix award,” added Deland. “I would like to congratulate Marketing Manager Julie Caron and her team for this well-deserved recognition. The marketing strategy of our team has succeeded, in just a few months, to establish awareness of the Utile brand across Canada and launched this new product with the biggest names in the hardware and construction materials industry, specialty stores, and wholesalers.
Utile: The Evolution of Tile
Utile is a shower wall solution that combines sophisticated style with easy installation. The panels have an ingenious polymer surface with an appearance and texture that look like natural stone and ceramic tile. Utile’s durable, elegant look is the perfect way to revitalize any bathroom decor and requires little maintenance.
Utile panels are faster to install than ceramic tiles with the Ulok system. Just align the panels, and then slide and lock them into place. Utile’s direct-to-stud installation means no grout maintenance or repair and a lower risk of leaks.
Covered by a 10-year warranty, Utile includes a vast range of patterns in the following series: Metro, Origin, Stone, Organik, Factory, Marble, Wallpaper, Smooth, and Erosion.
The MAAX team (www.maax.com), the North American leader in the bath products industry, was honoured during the Recognition Gala held by the Quebec Hardware and Building Supply Association (AQMAT) in Quebec City on January 23. It new Utile product line was selected as the major innovation of 2015.
MAAX Marketing-Communications Team
The expertise of the MAAX Marketing-Communications team (www.maax.com) was recognized during the Recognition Gala held by the Quebec Hardware and Building Supply Association (AQMAT) in Quebec City on January 23. Thanks to the excellence of its marketing strategy, the marketing team has succeeded, in just a few months, to establish awareness of Utile across Canada and launched this new product with the biggest names in the hardware and construction materials industry, specialty stores, and wholesalers.
From left to right: Alberto Munoz Perez, graphic designer; Christine Sexton, project manager; Julie Caron, manager, Marketing; and Marc Lamothe, digital projects manager.
MAAX Bath Inc. is a North American industry leader in the manufacture of pioneering and award-winning bathroom products, such as bathtubs, showers, and shower doors. MAAX wants its customers to "enjoy the experience" by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all. MAAX products are available at specialty stores, plumbing wholesalers, and renovation centres.
Founded over 45 years ago in Quebec, MAAX Bath Inc. employs over 1,200 people and currently operates eight manufacturing plants and three customer service centres in North America, as well as a vast network of distributors and showrooms across Canada and the United States. MAAX's focus on providing clients the ultimate experience in bathware products drives its R&D team to design and engineer innovative new products.