MAAX Celebrates its 50th Year of Championing Innovation in the Bathware Industry


MAAX Celebrates its 50th Year of Championing Innovation in the Bathware Industry


Montreal, Quebec, October 1st 2019 – As it celebrates its 50th anniversary this year, MAAX Bath Inc. (, one of North America’s leading manufacturers in the bathware industry, is in a growth mode thanks to the success of its numerous innovative product lines.

“Our success over the past half-century stems from our long-standing commitment to innovation,” says Mark Gold, President, MAAX Bath. “Throughout our history, we have made design, quality, convenience, price and customer service our top priorities. All of us at MAAX are proud of the rich legacy we have built together and are working hard to anticipate market trends and needs to continue to impress our customers for years to come.”

Founded in 1969 in Tring-Jonction, a village in the Beauce region of Quebec, MAAX initially specialized in the manufacture of pools and components for snowmobiles and all-terrain vehicles. Over the years, its product portfolio evolved, diversified and grew, and MAAX ultimately emerged as a North American market leader in the bathware industry with three main product lines: bathtubs, shower solutions and shower doors.

Today, MAAX, part of American Bath Group (ABG), has eight production facilities in North America, of which four are located in Canada, and employs nearly 1,400 people, including 630 in Québec. The company also has two R&D centres in Sainte-Marie-de-Beauce and in Lachine, as well as a dedicated team based in the United States.

“Our products are present in the bathrooms of thousands of homes in Canada and the United States, and every day our customer base composed of distributors, specialized stores and retailers continues to grow,” says Gold. “We have approximately 5,000 points of sale in North America and have sold approximately 30 million products to date, making us No. 1 in Canada in our bathware space.”

New product development is fundamental to MAAX’s current growth strategy. U tile, a game-changing product launched in 2015, is an innovative shower wall panel solution offering an easy-to-install and to maintain alternative to conventional ceramic tiles. Its cleverly engineered polymer surface delivers a real stone and tile experience and gives bathrooms a designer makeover, providing years of durability and elegance with minimal maintenance.

“We are constantly testing new products and technologies by exploring emerging market trends and have a team dedicated to innovation-related activities. We are committed to maintain our leadership by offering our customers complete bathware solutions that meet everyday needs,” says Gold.

MAAX has invested extensively in modernizing equipment and strengthening manufacturing, quality, EH&S processes at its eight manufacturing facilities strategically located to serve its customers in Canada and the United States: Lachine, Ste-Marie and Tring-Jonction in Quebec; Armstrong in British Columbia; as well as Bellingham, Washington; Martinsburg, West Virginia; Plymouth, Indiana; and Valdosta, Georgia. MAAX also has operational leadership of two American Bath Group facilities located in Yelm, WA, and Minneapolis, MI.

In line with its customer care plan, MAAX has also invested in the development of a powerful web-based Partner Portal that enables customers and members of MAAX’s sales force to obtain the latest updates on order status, product availability, delivery dates, and a plethora of other vital information.

Gold notes that the 2017 merger between MAAX and Tennessee-based American Bath Group is benefitting both companies since they now hold one of the largest market shares in the North American bathware industry. While ABG plans to build on the strengths of the MAAX brand in Canada, it will also offer MAAX interesting business opportunities with its neighbours to the south.

About MAAX

MAAX Bath Inc. is a leading North American manufacturer of trend‐setting and award‐winning bathroom products, such as bathtubs, showers and shower doors. MAAX wants its customers to “enjoy the experience” by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all.

MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers.

MAAX Bath Inc., founded 50 years ago in Quebec, employs nearly 1,400 people and currently operates eight manufacturing facilities, three North‐American customer care centers and an extensive showroom and distribution network throughout the United States and Canada. MAAX’s focus on providing clients the ultimate experience in bathware products drives its R&D department to design and engineer innovative new products. Visit us at (