Utile by MAAX is a Major Innovation 


Utile by MAAX is Recognized as a Major Innovation of 2015

Lachine, January 19, 2016 – MAAX Bath Inc. (www.maax.com), the North American leader in the bath products industry, is pleased to announce that the Quebec Hardware and Building Supply Association (AQMAT) has selected its new line of Utile products as one of the major innovations of 2015.


“We are proud to receive this prestigious honour that attests to our ongoing commitment to research and development. Since its launch in 2015, Utile has been extremely successful in Canada and will be expanding into the American market in the coming months. Utile is part of a long tradition of innovation focused on meeting the needs of an ever-changing market,” said André Deland, Vice President of New Product Development and Marketing Communications at MAAX.

This revolutionary line of quality products was designed and manufactured by the MAAX team in Tring-Jonction, in the Beauce region of Quebec. It offers consumers an innovative shower wall solution with an attractive, natural-looking design. Easy to install and maintain, Utile offers an alternative to traditional ceramic tiles.

“Our success is also a result of our marketing team’s remarkable work in leading the deployment of our marketing and promotional strategy. In only a few short months, we’ve successfully established awareness of the Utile brand across Canada and launched this new product with the biggest names in the hardware and construction materials industry, specialty stores, and wholesalers. I would like to congratulate the entire marketing and communications team at MAAX, who have also been nominated for an award at the AQMAT Gala Reconnaissance to be held on January 23 in Quebec City,” added Deland.

MAAX’s teams work to develop new technologies and products at the cutting edge of emerging market trends. MAAX’s complete bathroom solutions are created to meet everyday needs in terms of aesthetic design, comfort, superior quality, functionality, installation, and ease of maintenance.

Utile: The Evolution of Tile
Utile is a shower wall solution that combines sophisticated style with easy installation. The panels have an ingenious polymer surface with an appearance and texture that look like natural stone and ceramic tile. Utile’s durable, elegant look is the perfect way to revitalize any bathroom decor and requires little maintenance.

Utile panels are faster to install than ceramic tiles with the Ulok system. Just align the panels, and then slide and lock them into place. Utile’s direct-to-stud installation means no grout maintenance or repair and a lower risk of leaks.

Covered by a 10-year warranty, Utile includes a vast range of patterns in the following series: Metro, Origin, Stone, Organik, Factory, Marble, Wallpaper, Smooth, and Erosion.

About MAAX
MAAX Bath Inc. is a North American industry leader in the manufacture of pioneering and award-winning bathroom products, such as bathtubs, showers, and shower doors. MAAX wants its customers to “enjoy the experience” by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all. MAAX products are available at specialty stores, plumbing wholesalers, and renovation centres.

Founded over 45 years ago in Quebec, MAAX Bath Inc. employs over 1,200 people and currently operates eight manufacturing plants and three customer service centres in North America, as well as a vast network of distributors and showrooms across Canada and the United States. MAAX's focus on providing clients the ultimate experience in bathware products drives its R&D team to design and engineer innovative new products.