MAAX Unveils Innovative Breakthroughs for the Bathware Industry


MAAX Unveils Innovative Breakthroughs for the Bathware Industry

Québec City, May 27, 2015 – MAAX Bath Inc. (, a leader in the North American bathware industry, is proudly launching two new product lines that represent bold and innovative breakthroughs in the shower market, Utile and ModulR.

Utile is an innovative shower wall panel solution offering an easy-to-install and maintain alternative to conventional ceramic tiles. ModulR is a highly customizable product line featuring bathtubs, shower bases, and shower doors that allows easy customization and maximum space utilization for any type of bathroom space.

"These exciting products reflect MAAX's long tradition of championing innovation to meet the evolving needs of the marketplace," says André Deland, Vice President, New Product Development and Marketing, MAAX Bath. "They are a central part of our commitment to maintain our leadership by offering our customers complete bathware solutions that meet everyday needs with regard to attractive design, comfort, superior quality, functionality and installation, as well as convenient maintenance."


Utile: The Evolution of Tile

Utile is a shower wall solution that provides sophisticated styling without the hassle of tiling. It features a cleverly engineered polymer surface that delivers a real stone and tile experience and gives bathrooms a designer makeover, providing years of durability and elegance with minimal maintenance.

The Utile system is faster to install than ceramic tiles thanks to mistake-proof Ulok system that allows consumers to perfectly align the walls, slip them together and lock them into place. With direct-to-stud installation, Utile is also grout-free, eliminating grout maintenance and periodic repair, and offers reduced risk of leaks.

Backed by a 10-year warranty, Utile is available in a multitude of patterns, including: Organik, Factory, Marble, Wallpaper, Smooth and Erosion series.


ModulR: The Power of Customization
MAAX is also launching ModulR, a unique product line that allows customers to transform their bathroom into a sophisticated, space-saving room. The ModulR solution enables a wide variety of configurations for bathtubs, shower bases and doors that best suit the dimensions and designs of a bathroom. A simple to use web-configuration tool is available to create the perfect combination in just a few simple steps, as well as to customize the products' colour, dimensions, frame finish, drain position, options and accessories.
With so many different combo configurations to choose from, ModulR allows customers to maximize every square inch of their bathroom and create a unique and attractive decor. The ModulR products are ideal for remodeling projects or new urban constructions where space is often limited.
Deland notes that Utile and ModulR result from a company strategy to strengthen collaboration among its design teams, research and development (R&D) and product management to ensure constant innovation. "We are now able to better target customer needs, more quickly identify promising concepts, and reduce the product development cycle."
Deland adds that MAAX's R&D centers are constantly testing new products and technologies by exploring emerging market trends. "We are passionate about the quality of our products. Over the years, we have put in place a team dedicated to innovation-related activities and maintain a high-level of R&D investments. This allows us to introduce breakthrough products such as Utile and ModulR."

About MAAX

MAAX Bath Inc. is a leading North American manufacturer of trend‐setting and award‐winning bathroom products, such as bathtubs, showers and shower doors, for the residential housing market. MAAX wants its customers to "enjoy the experience" by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all.
MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers.
MAAX Bath Inc., founded more than 45 years ago in Quebec, employs more than 1,200 people and currently operates eight manufacturing facilities, three North‐American customer care centers and an expansive showroom and distribution network throughout the United States and Canada. MAAX's focus on providing clients the ultimate experience in bathware products drives its R&D department to design and engineer innovative new products.